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Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

• Sales Rank: #14551 in Books
• Published on: 2013-02-25
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 8.50" w x 1.00" l, 4.06 pounds
• Binding: Hardcover
• 784 pages

About the Author
Teaches at the Universities of Oregon, Notre Dame, and Michigan State.

Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

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1 of 1 people found the following review helpful.
Great Book
By K. Sexton
I chose this rating because the book is not only interesting but it has plenty of pictures to illustrate learning objectives and is really easy to read and understand. It has many learning examples drawn from contemporary companies.

1 of 1 people found the following review helpful.
I thoroughly enjoyed this book
By MrsAppleby
As a student, I thoroughly enjoyed this book. It's easy-to-read, personable, and clearly defines key terms. The figures help as a quick reference guide for studying important concepts. I wish there was an eBook version.

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Annoying
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My biggest complaint about this book (in regards to content) is I will read multiple paragraphs where the author just constantly references different chapters in the book. The only thing I learned in a couple of pages is where to find more information within the book, when you already have a table of contents and appendixes. This book is meant for college students and we already have a ton of reading to do, no need to waste pages being redundant. My photo is from two paragraphs, and this is what it is like on many other occasions in this book.

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From Atom to Kosmos offers a riveting condensation of Ancient Wisdom, and opens readers to the universal powers latent in people, powers greater than any psychic abilities. The author also reviews astronomy's speculation about one stupendous Super Universe, an exciting possibility that coincides with Theosophy's occult teachings. "Man has a higher mind," Plummer writes, "illuminated by the light of the Spiritual Soul."

• Sales Rank: #3338303 in Books
• Brand: Brand: Quest Books
• Published on: 1989-05-25
• Original language: English
• Number of items: 1
• Dimensions: .36" h x 8.24" w x 5.30" l, .41 pounds
• Binding: Paperback
• 121 pages

Features

• Used Book in Good Condition

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6 of 6 people found the following review helpful.
The Cosmic Pattern of a Life without End
By Cosmas Topographicos
"The solar universe or solar system is frequently referred to as cosmos and the galactic universe or our own home-universe to refer to as the kosmos." Cosmos, a Theosophical definition

Kosmos Vs Cosmos:

Whenever theosophists speak of the cosmos or the universe, they by no means refers only to the physical sphere or cross-section of the boundless World. All in which humans live, but more integrally to the invisible worlds and spheres inhabited by their countless hosts of animate beings. To avoid confusing expressions in the course of an elaboration dealing with other matters, it has been traditional, since Blavatsky's times, among theosophical writers to draw a distinction of fact between cosmos and kosmos. The solar universe or solar system is frequently referred to as cosmos and the galactic universe or our own home-universe is referred to as the solar kosmos.

The Road to Reality:

While Dr. Laughlin, Nobel Prize laureate in Physics, argues in his 'A Complete Guide to the Laws of the Universe', that we should focus our attention, instead of chaos theory to the deceptively simple geometry of Pythagorus and the ancient Alexandrines, rather than those cumbersome imaginary theories as Cauchy-Riemann functions, topographical surfaces, and the nature of space-time, which are complex material generally out of the reach of most readers. Harvard physicist Randall does a very admirable job of explaining with the help of creative analogies, in her 'Warped Passages,' how our universe may have many unseen dimensions!

From atom to Kosmos:

In a Journey without end, From atom to Kosmos, Theosophist author Gordon Plummer takes a simple course through the theosophical universe, proposing such above mathematical sophistication should be replaced by a simple Holistic approach.

The bulk of the book is then devoted to cosmological theories with theosophical; deductions that do not need a String theory postulating units so infinitesimal to be detected, still could tell you how the Kosmos is held together. In simple English, this book outlines in modern astronomical terms; 'A super universe theory' and relates it to the ideas and concepts revealed by Ancient Wisdom. The author opens the reader to universal powers latent in man, powers far greater that any psychic abilities. Offers a riveting condensation of the ancient wisdom. He also reviews astronomy's speculation about one stupendous 'Super Universe,' a speculation that coincides with the wisdom essence of the author's study of half a century, delving into the inner mysteries of the Kosmic world.

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• Published on: 1900
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The Otherkin community is a small but growing subculture of people who identify in some way - spiritually, metaphorically - as something Other than human. Some resonate with dragons while others believe they were elves in another life and still others resonate with wolves, great cats and other earthly animals. Whether Otherkin yourself, or simply curious, this book is the first to offer you an in depth look into this unique community.

• Sales Rank: #2291318 in Books
• Published on: 2007-04-20
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .71" w x 5.51" l, .89 pounds
• Binding: Paperback
• 312 pages

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• ISBN13: 9781905713073
• Condition: New
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21 of 22 people found the following review helpful.
A Thorough Exploration of Otherkin
By Teresa H. Garcia
Well, I've finally finished Lupa's "A Field Guide to Otherkin," and I must say that I am quite impressed. It is written from the perspective of an otherkin, but she has taken great pains to treat the subject impartially. There is a meaty Bibliography that those who wish further reading will find very useful.

Topics covered in the book include such things as theories of being 'Kin, including personal psychology, metaphysics, personal mythology, energetic resonance, and the genetic thoughts. Therianthropy, Vampirism, and several other types of 'Kin are mentioned in the book, and some types of 'Kin have whole sections devoted to them, with information drawn from collected surveys.

As to the surveys, having tried to gather research on a different topic before with this method for college, I can understand how hard it is to get a good sampling of any community. One hundred thirty one, including her own response, is far more than I ever got for my alienation report. I was very surprised by the breakdown of the 'Kin types that responded, for example I thought that there would have been far more kitsune than the single response from that type received, although the greater number of wolves I did expect. Perhaps some day she will have enough information and additional responses to put out a second edition.

Magic and Spirituality is also touched on this this book, and in quite a responsible and adult manner to my finding. Thoughts on how to become 'Kin to the Other as well as the possibility on how to stop being 'Kin are presented, and the same goes the the opinion of one unbiased psychologist.

One of the things that I liked best about this book is that the author highly stressed self-exploration, common sense, and a large dose of salt.

Whether one is 'Kin themselves, suspects that they may be, knows someone that is 'Kin, or just interested in the phenomenon and/or experience of being 'Kin, this book I would consider a must read.

10 of 11 people found the following review helpful.
Informational and Fun at the Same Time
By Garnet
I am in love with this book. I wasn't sure what to expect from a book about the Otherkin, but this exceeded all my expectations. It is concise, yet flowing and fun to read. It presents the material quite clearly, which is saying something when you consider how differently the opinions and theories and experiences can be in the vast and sometimes odd world of the Otherkin, Otakin, Mediakin/Soulbonders, and so on, just to name a few. It certainly helps clarify what forms the experience takes, even though the author is careful to say that she can't cover everything and that no one belief or opinion or theory about it is the Right One.

I hope, as the author also expresses the hope, that this bodes well for future books about Otherkin and what it means in our lives and society and spirituality. Greater acceptance, at the very least.

Highly recommended to those who already consider themselves Otherkin, Otakin, Otakukin, or Mediakin/Bonders, and to those who suspect that maybe this is what is happening to them. There are references to websites included, as well as info on conventions for Otherkin, and its a good place to start looking for others to get together with and to share experiences with.

4 of 5 people found the following review helpful.
Lupa does it again!
By Doug Chango
"Fang and Fur, Blood and Bone" was only the beginning... For those who seek answers as to why they feel as if they are animals, or those who have ever wondered why they think they have wings, "A Field Guide to Otherkin" is your solution!

Lupa, a wolf therian, member of the Otherkin community, and magician, has brought us a informational book regarding this unique subculture. Ranging from kitsune, to Vampyres, to elves, to dragons, to a wide variety of animals, Otherkin are alive and ready to be heard.

Using her wonderful "on the fence" writing style, Lupa has given us a well written and researched "Field Guide" for not only understanding those who might be Otherkin, but for possibly understanding ourselves.

Although the spiritual/magickal connections to being Otherkin are discussed, Lupa has done amazing research into the psychological connectioins as well. Science and magick have long been thought to be seperate, but they are indeed intertwined, and Lupa has brought them together wonderfully.

Besides Lupa's own wonderful research and writing, she has also included a guest essayist, and many wonderful quotes from personal correspondences and responses to a survey that she circulated in the Otherkin community.

If you have ever thought you might be something other than human, or you do any work in the magickal community, this book is a must read.

Thank you Lupa, for giving this text to us, and for helping those people who needed it deeply.

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• Sales Rank: #15763811 in Books
• Published on: 2002-01-11
• Original language: English
• Number of items: 1
• Dimensions: .80" h x 6.14" w x 9.68" l, 1.43 pounds
• Binding: Hardcover
• 312 pages

Review
'A highly readable and informative text which will be useful to both the student and the advertising professional.' - Christine D.Reid, University of Strathclyde

'Brierley describes the convoluted world of advertising with all its confusing complexities and alarming simplicities with a cool and objective eye...'fleshed-out' with excellent - and sometimes shocking - case studies and examples.' - Media Education Journal

From the Author
Sean Brierley has taught and written about advertising and marketing for seven years as a journalist and as a lecturer at Liverpool John Moore's University. He is currently Associate Editor of Marketing Week.

About the Author
Chris Gittings is Associate Professor in the Department of English at the University of Alberta. He is the editor of Imperialism and Gender: Constructions of Masculinity.

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[L353.Ebook] Download Linguistic Diversity and Social Justice: An Introduction to Applied Sociolinguistics, by Ingrid Piller

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Understanding and addressing linguistic disadvantage must be a central facet of the social justice agenda of our time. This book explores the ways in which linguistic diversity mediates social justice in liberal democracies undergoing rapid change due to high levels of migration and economic globalization. Focusing on the linguistic dimensions of economic inequality, cultural domination and imparity of political participation, Linguistic Diversity and Social Justice employs a case-study approach to real-world instances of linguistic injustice. Linguistic diversity is a universal characteristic of human language but linguistic diversity is rarely neutral; rather it is accompanied by linguistic stratification and linguistic subordination. Domains critical to social justice include employment, education, and community participation. The book offers a detailed examination of the connection between linguistic diversity and inequality in these specific contexts within nation states that are organized as liberal democracies. Inequalities exist not only between individuals and groups within a state but also between states. Therefore, the book also explores the role of linguistic diversity in global injustice with a particular focus on the spread of English as a global language. While much of the analysis in this book focuses on language as a means of exclusion, discrimination and disadvantage, the concluding chapter asks what the content of linguistic justice might be.

• Sales Rank: #218053 in Books
• Published on: 2016-03-22
• Released on: 2016-03-22
• Original language: English
• Number of items: 1
• Dimensions: 5.50" h x 1.00" w x 8.20" l, .0 pounds
• Binding: Paperback
• 296 pages

Review

"Ingrid Piller presents a powerful case for how language is variously overlooked or misunderstood as a factor that entrenches disadvantage and inequality in a globalized society. She argues that discrimination based on language persists, often justified by appeal to the false premise that individuals exercise complete control over their own linguistic repertoires, and reinforced by tacit assumptions embedded in our cultural practices."--New Books Network

"This is a serious book on a serious subject. In a globalized world whose rhetoric celebrates linguistic diversity, Ingrid Piller shows that the reality is one of systemic inequality and disadvantage-and makes a strong argument that linguistic questions should figure prominently on the social justice agenda in the twenty-first century." --Deborah Cameron, Professor of Language and Communication, University of Oxford

"A vivid, powerful, and sober analysis of how language serves to entrench injustice and create indefensible discrimination. Piller's wide-ranging book should inspire and shock both the general reader and the research world." --Robert Phillipson, Professor Emeritus, Copenhagen Business School (Denmark), and author of books on language policy, linguistic imperialism, and language rights

"Highly recommended."--Choice

"Ingrid Piller presents a powerful case for how language is variously overlooked or misunderstood as a factor that entrenches disadvantage and inequality in a globalized society. She argues that discrimination based on language persists, often justified by appeal to the false premise that individuals exercise complete control over their own linguistic repertoires, and reinforced by tacit assumptions embedded in our cultural practices."--New Books Network

"[T]his text is an excellent introduction to how language is connected to local and global power structures."--Linguist List

"Linguistic Diversity and Social Justice: An Introduction to Applied Sociolinguistic meets the author's goal of linking linguistic discrimination with other forms of injustice and discrimination. Throughout the book, the author includes illuminating examples and anecdotes of each concept under discussion... The examples in each chapter are enlightening, surprising, and heart-breaking. The reader does not need to be a sociolinguist in order to understand the premise of this book; the book cites very few sociolinguistic studies, in fact...Nevertheless, for readers with no background in (socio)linguistics, this text is an excellent introduction to how language is connected to local and global power structures."--Linguist List

"The book offers a thorough and powerful analysis of how language-related issues stand in relation to injustice and discrimination. Today's globalized world might celebrate linguistic diversity rhetorically, but the author shows that reality is quite different - one of systemic inequality and disadvantage ... Piller has the experience and expertise to write a volume such as this one, and she has done an amazing and thorough job. The book constitutes an important contribution to language related issues and social justice correlation in today's globalized world."-- International Journal of Bilingual Education and Bilingualism

About the Author

Ingrid Piller is Professor of Applied Linguistics at Macquarie University, Sydney, Australia. Her research expertise is in Intercultural Communication, the Sociolinguistics of Language Learning and Multilingualism, and Bilingual Education. She serves as editor-in-chief of the international sociolinguistics journal Multilingua and curates the sociolinguistics portal Language on the Move.

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[I470.Ebook] PDF Ebook All-of-a-Kind Family, by Sydney Taylor

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Meet the All-of-a-Kind  Family -- Ella, Henny, Sarah, Charlotte, and Gertie -- who live with their parents in New York City at the turn of the century.

Together they share adventures that find them searching for hidden buttons while dusting Mama's front parlor and visiting with the peddlers in Papa's shop on rainy days. The girls enjoy doing everything together, especially when it involves holidays and surprises.

But no one could have prepared them for the biggest surprise of all!

• Sales Rank: #13029 in Books
• Brand: Yearling
• Published on: 1984-12-01
• Released on: 1984-12-01
• Original language: English
• Number of items: 1
• Dimensions: 7.63" h x .41" w x 5.19" l, .30 pounds
• Binding: Paperback
• 192 pages

Features

• Yearling Books

Amazon.com Review
There's something to be said for a book that makes you wish you'd been part of a poor immigrant family living in New York's upper east side on the eve of World War I. Sydney Taylor's time-honored classic does just that. Life is rich for the five mischievous girls in the family. They find adventure in visiting the library, going to market with Mama, even dusting the front room. Young readers who have never shared a bedroom with four siblings, with no television in sight, will vicariously experience the simple, old-fashioned pleasures of talk, make-believe, and pilfered penny candy. The family's Jewish faith strengthens their ties to each other, while providing still more excitement and opportunity for mischief. Readers unfamiliar with Judaism will learn with the girls during each beautifully depicted holiday. This lively family, subject of four more "all-of-a- kind" books, is full of unique characters, all deftly illustrated by Helen John. Taylor based the stories on her own childhood family, and the true-life quality of her writing gives this classic its page-turning appeal. (Ages 9 to 12)

From School Library Journal

Gr 3-6-Five young sisters experience life in New York's Lower East Side at the beginning of the 20th century in this reading of Sydney Taylor's story (Follett, 1951). The close-knit group encounters everyday realities such as boring chores, missing library books, and trips to the Rivington Street market, as well as those details which bring the early 1900's to life--scarlet fever, peddlers, and bathing at Coney Island. Woven into the story are the traditions and holidays of the Jewish religion. The girls celebrate the Sabbath with Hebrew prayers, and dress up for Purim so they can deliver baskets to friends and relatives. Suzanne Toren delivers flawless narration, using different accents to distinguish between characters of various cultures and backgrounds. Her intonations and pacing ably reflect the actions and emotions of the characters and fully convey the warmth and humor of the story. This excellent audiobook will find an eager audience in schools and public libraries which need materials reflecting the Jewish culture or serve children who enjoy family stories such as Little Women and Little House on the Prairie.-Paula L. Setser, Deep Springs Elementary School, Lexington, KY

Copyright 2001 Cahners Business Information, Inc.

Review
"Heartwarming bit of Americana. Delightful."

"Listen & Live Audio enters the children's audio arena with this crisp recording of a beloved novel."

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7 of 7 people found the following review helpful.
All-of-a-Kind Family a timeless treasure
By andi
This was a favorite from my childhood and I wanted to collect them for my grandchildren to enjoy too. I reread this book and it still holds the delights I enjoyed as a child. Wonderful! I will gladly without reservations collect them all and look forward to reading them to the children in the days to come.

3 of 3 people found the following review helpful.
Interesting and entertaining chapter book.
By LP
This is a great story about a family of 5 girls (and later, a little boy), and their adventures at home, in school, and in life. They are firmly but lovingly raised by their mom and dad, who teach them such things as patience, discipline, and personal responsibility.

9 of 9 people found the following review helpful.
A Timeless Classic
By TheTeaneckGirl
I read this series of books in 1973. As an African-American growing up in a small predominatly Jewish town in New Jersey it helped me learn more about my Jewish friends. I remember celebrating Purim with them and sharing Sabbath meals at their homes. Because of these books I knew how to behave and the meanings behind their Holy days and customs. I worked for many years at a Jewish-owned company and my co-workers were always impressed how well versed I was about their holidays and customs. I owe that to my Jewish childhood friends but also to Sidney Taylor's books. And the foods were so good to this day I still enjoy traditional Jewish dishes, especially the desserts. I have two daughters ages 10 and 5 and they too enjoyed me reading this book to them. I hope they learned as did I the importance of learning about our fellows human beings...for we all believe in the same God. And that girls will be girls no matter what their religion, race, or time period.

I only wish all five books were available on Kindle.

Review #4 - Kindle Edition

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[O175.Ebook] Ebook Download Enterprise Cloud Strategy, by Barry Briggs, Eduardo Kassner

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How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes?
�
This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.

• Published on: 2016-01-07
• Released on: 2016-01-07
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
Good introduction at strategic level into the world of cloud ...
By Mehul S.
Good introduction at strategic level into the world of cloud computing and Vendors like Azure. It provides good high level overview of high an enterprise should go about planning for a Cloud migration from onpremise. It provides some high level frameworks and easy tools to manage the cloud migration as well as benefits of public cloud.

0 of 0 people found the following review helpful.
Five Stars
By Zcodez
good one

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