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E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
- Sales Rank: #5056997 in Books
- Published on: 2002-07-09
- Original language: English
- Number of items: 1
- Dimensions: .73" h x 8.12" w x 9.18" l,
- Binding: Paperback
- 480 pages
About the Author
Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world. He maintains a log of his most interesting thoughts at- http://faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to contact him at sandeep@u.washington.edu.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Trina
product was as described
1 of 1 people found the following review helpful.
Great book. Highly recommended.
By Tushar J. Mehta
Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class of 2002), and we had the pleasure of 'revewing' initial drafts of some of the book's chapters. Most e-commerce books have been written by IS professionals and academics, focusing on information architechture and process redesign. A key reason for my preference of this book over other similar books, is the author's big-picture yet detailed focus on business models, maketing and technology (technical overview of the Internet). I suspect the author's background in marketing played an important role in designing this book with this three-pronged, interdisciplinary approach.
disclaimer: I have contributed information to the NTT DoCoMo Case Study.
0 of 0 people found the following review helpful.
A useful text!!
By ITeach
My Husband teaches third and fourth year university students, and found this to a valuable resource for an e-commerce management paper. His comments:
This is well written (interesting even!) and informative on business models and relatively current cases, the book avoids getting into technical detail. Excellent for the purpose of getting IT strong students to think about where they fit and how their skills can complement others.
I would suggest that this text be useful for senior IT or Management students alike.
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